10 years on WordPress.
Gone in 6 weeks.
A custom patch business running a 10-year-old WordPress site: 3.2s load time, ~40 PageSpeed score, $150/mo in managed hosting, and 45 active plugins. We rebuilt every page in Next.js 14, 8 product categories, full quote system, blog, live chat, and launched with zero downtime. Every SEO ranking preserved. Every dollar saved.
A decade of WordPress debt.
✕Speed killing conversions
3.2 second load time. Google research shows every 1-second delay in mobile page load reduces conversions by up to 20%. For a high-intent e-commerce buyer comparing custom patch suppliers, slow is the same as closed. Competitors loading in under 1 second were winning the click.
✕45 plugins. Zero accountability.
Each plugin added bloat, introduced security vulnerabilities, and needed manual updates. Plugin conflicts caused random breakage. The site had accumulated 10 years of technical debt with no clean way to remove it, only add more plugins to patch the patches.
✕$150/mo for a problem
Managed WordPress hosting at $150/month, on top of premium plugins, theme licenses, and security scanning fees. Total monthly cost exceeded $200. None of it was improving the site. It was just keeping a slow site alive.
✕SEO rankings at risk
10 years of organic SEO equity across 200+ pages. Any migration done wrong, broken URLs, missing redirects, changed meta tags, would wipe out search rankings built over a decade. The business depended on that organic traffic to survive.
Rebuild first. Cut over second. Never offline.
We never touched the live WordPress site during the build. The new Next.js site was developed in parallel on a staging domain. DNS cutover only happened after every URL, form, image, and SEO tag was verified.
Crawled every URL on the WordPress site. Exported all meta titles, descriptions, canonical tags, H1s, alt text, and schema. Mapped 200+ pages to their exact new equivalents.
Built the Next.js 14 site with static generation for all product and blog pages. Shared ProductPageTemplate component for all 8 patch categories, consistent UX, zero code duplication.
Migrated all product copy, images, and blog posts. Rebuilt quote forms with React Hook Form + Zod. Moved file uploads to Cloudinary. Connected email delivery to Web3Forms.
next/image with AVIF/WebP, explicit dimensions, priority LCP. Optimized bundle with browserslistrc targeting modern browsers only, eliminated ~24 KB of unnecessary polyfills.
Verified every canonical URL, meta tag, and structured data block. Ran Google Rich Results Test on all key pages. Pre-populated Search Console change-of-address request.
Lowered Cloudflare TTL to 60s pre-migration. DNS flip took under 2 minutes. WordPress site stayed live in parallel for 48 hours as fallback. Zero visitor downtime recorded.
100/100 with real content. Not a blank page.
The 100/100 Lighthouse score runs on the live production site, with gallery images, Facebook Pixel, live chat, and form scripts loaded. Every optimization was deliberate.
AVIF + WebP output formats. Explicit width/height on every image, zero CLS. 1-year cache TTL.
Hero images marked priority={true} for LCP optimization. All below-fold images lazy-loaded.
All 8 product pages and blog posts pre-built at deploy time. Zero PHP execution per request.
Poppins loaded via next/font with display: swap. No FOUT, no render-blocking font requests.
optimizePackageImports for lucide-react. .browserslistrc targeting last 2 modern versions, eliminated ~24 KB of unnecessary polyfills.
Static assets served from edge. Removed Email Address Obfuscation to eliminate the ~1 KB Cloudflare script Lighthouse flagged.
Facebook Pixel was the only uncontrollable factor
fbevents.js (~97 KB) loads afterInteractive to avoid blocking LCP. Its 20-minute cache TTL and ~35 KB of unused JS are controlled by Meta and cannot be reduced from the codebase. Everything else is fully optimized. The site still scores 100/100.
13 pages. One shared template.
All 8 product category pages use a single ProductPageTemplate component. Add a new product: one file, no duplicated code.
Replaced 45 plugins with 12 purpose built tools.
Every tool in the stack does one job, does it well, and doesn't add unnecessary overhead. No plugin conflicts. No update anxiety. No security surface area from unmaintained code.
MyCustomPatches migrated from a 10-year-old WordPress site to a custom Next.js 14 build in 6 weeks. Load time dropped from 3.2 seconds to 0.7 seconds. Google PageSpeed score went from approximately 40 to a perfect 100 out of 100. Monthly hosting costs dropped from $150 to $0 by deploying on Vercel's free tier with Cloudflare CDN. All 200+ pages were migrated with zero downtime and zero SEO rankings lost. The site eliminated 45 WordPress plugins and replaced them with 12 purpose built integrations.
Before vs After: Full Comparison
| Metric | WordPress (Before) | Next.js (After) |
|---|---|---|
| Load Time | 3.2 seconds | 0.7 seconds |
| PageSpeed Score | ~40/100 | 100/100 |
| Monthly Hosting Cost | $150/month | $0/month |
| Active Plugins | 45 plugins | 0 plugins |
| Security Vulnerabilities | 45 attack surfaces | Zero attack surface |
| Core Web Vitals | Failing | All green |
| Migration Downtime | N/A | Zero |
| SEO Rankings Lost | N/A | Zero pages lost |
| 3-Year Hosting Cost | $5,400+ | $0 |
Before → After. Every metric.
3.2s load time, competitors winning on speed
0.7s load time. Fastest custom patches site in search results.
~40 PageSpeed, Google flagging every page as slow
100/100 PageSpeed. Core Web Vitals all green.
$150/mo managed WordPress hosting
$0/mo. Vercel free tier + Cloudflare. No monthly platform cost.
45 active plugins, security risk, update anxiety
Zero plugins. 12 purpose built integrations. No maintenance overhead.
200+ pages of SEO equity at risk during migration
100% SEO rankings preserved. Zero pages lost. Zero 404s post-launch.
File uploads bloating the server
All design uploads go to Cloudinary. Server never touches user files.
Everything that was built.
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